Testimonials

Sarb Parhar-Solution Architect-Headshot.jpg

“Veronica is the best executive leadership coach and HR Director that I have come across in my career. I have known her since 2008. She and I have worked together for the first six years and have been friends for the last six years.

During my tenure at Delphax, she provided unfettered help and support to all executives.  This was exceptionally helpful to me, as VP of Engineering, in not only solving the problems in front of the eyes but also preparing for problems around the corner.  As my responsibilities increased, I found myself to be lonely in making decisions in absence of complete information. Having her as a sounding board and getting an unblemished viewpoint and feedback from her was really refreshing and helpful.  

The coaching discussions with her led me only to making the better decisions but also coming up with a decision making framework. Eight years later, this framework is now the foundation of many Artificial Intelligence applications.  

As well as her work as Corporate Director, HR, she participated in cross functional teams to secure government funding for special projects and with marketing. I found her to be very caring for equity and fairness in the workplace for every employee. She instituted many new and innovative practices and policies which yielded non linear benefits of promoting goodwill and team collaboration.” 

~ Sarb Parhar, P. Eng, M. Eng, MBA; Solutions Architect, Stradigi AI

“Coaching with Veronica had a profound impact on my understanding of myself and how I approach business. Her deep understanding of people, her years of business experience, and a sincere desire to bring out the best in her clients are expressed with quiet confidence and wisdom. Her acuity in identifying obstacles and guiding people to understanding and overcoming the same is invaluable. Underlying all of her work with clients is her genuine belief in their ultimate success.” 
~
Cathy Lewis, Owner, Tall Tree Designs
@tall_tree_designs

Cathy Lewis- Canadian Knitwear Designer- Headshot.jpg

“Studio Intersekt is a growing architectural firm and design studio. Seeking team member growth and retention strategies, Veronica is instrumental in helping Studio Intersekt to achieve and maintain their workplace vision. Working with Veronica as a consultant allows the flexibility of managing our HR requirements on an as-needed basis.  Her grasp of Studio Intersekt's business model and goals remains at the forefront during her valued and varied work with us.

Veronica's innovative approach and wealth of information provides solutions and best practices for addressing human resource demands, bringing clarity to multifactorial, complex issues. With the barrage of government regulations facing small and medium-sized businesses, Veronica helps to navigate these challenges seamlessly to ensure Studio Intersekt's growing workforce remains current. She has assisted with managing change and setting realistic expectations of both management and staff while supporting and enhancing management capabilities. With the more recent COVID-19 issues facing the workplace, Veronica is there to assist us in transitioning through this unprecedented and critical challenge.”

~ Frank Vanbetlehem, MArch, BTech, Architect AIBC, OAA, AAA, AANB, NSAA, MRAIC, AIA  Canada; President, STUDIO INTERSEKT, Architect

~ Scott MacDonald, BAT, DAT; Vice President, STUDIO INTERSEKT, Architect

Katherine Andrews Writer - Headshot.JPG

“Veronica's intuitive steering of the group may on the surface seem effortless, but as someone who's worked with less-skilled leaders in the past, I know her abilities are rooted in her many years of experience with HR and the skills she's honed in coaching.

She knows which questions to ask, and she knows when to let silence spur conversation. It's a delicate balance, but one that Veronica has mastered.

If you've never tried the Artist's Way before, there's no safer space than one of Veronica's workshops. Or if you are someone who has done the Artist's Way on your own in the past (as I have), I can highly recommend doing it again with Veronica and the lovely creatives she attracts to her courses.”

~ Katherine Andrews, Writer, www.katherineandrews.com, Between Waves, Just Passing Through

Avelyn Graye-Canadian Actor and Writer-Headshot.jpg

“Working with Veronica opens your eyes to hidden elements and small nuances within yourself that help create your bigger picture.  Through targeted questions and true active listening, she guides you through your own personal self exploration process.”

~ Avelyn Graye, Actor
http://www.avelyn-graye.com/

"The Artist's Way workshop with Veronica Martin has genuinely been my lifeline. During the pandemic, I felt lost, lonely, and struggling deeply with doubt and imposter syndrome. Veronica doesn’t just lead the group—she creates a space filled with patience, kindness, and genuine support. Her expertise and compassion make this workshop feel unique and safe, like a place where you can truly be yourself. After completing it, I found myself in a better, more grounded place and even started seeing real progress in my creative journey. I’m thrilled to return this year, and I think this workshop will become a tradition in my life."

Paulina Carranza

Marketing and Digital Consultant, Producer, Editor

Mexico City

I had the incredible privilege of attending Veronica Martin's The Artist's Way workshop in January of 2024. From the very first session, Veronica created a welcoming and supportive environment. Her guidance was gentle yet powerful, helping me tap into my authentic voice and rediscover the joy of creating without judgment. I enjoyed the exercises, group discussions, and reflections with other artists of different backgrounds. We created a community of curious, seeking and supportive artists. It's not just about art—it's about connecting with yourself and embracing your inner creative spirit.

Susan Serrao

Comedian - Actor - Creator - Producer

Calgary, Alberta

@iamsusanserrao, youtube.com/@SusanSerraoSketchnStuff

“I was fortunate to be a client of Veronica’s during a significant period of growth and development. She was a calm and patient coach, but she also knew how to respectfully challenge thinking patterns that were serving to keep me playing small. Veronica held the space for me to become more confident,develop a strong sense of agency and move to my next reality. I’m very grateful for her services.”

~ Jen Nash, Global Business Partner
People, Growth & Transformation
, Roche

“Veronica is a knowledgeable coach with a generous spirit. I completed The Artist's Way in a group that she co-facilitated. She created an environment where I felt safe to share my truths without fear of judgment. She allowed me to show up as I am while guiding me towards growth and expanding my trust in my creativity.”
~ Samara Stern, ACTRA, CAEA, SAG-Eligible
www.samarastern.com/

Samara Stern-Canadian Actress-Headshot.jpg

“The Firecracker Artist’s Way program is fuel for the creative soul! Veronica created a welcoming, safe space during the weekly group discussions which were a highlight of the program. I gained valuable insights into my own creativity and continue to be inspired by the fellow creatives I met through this experience.”

~ Crys Hooper, Santa Fe, TN

Before joining the Artist’s Way group this year, I was sinking under the weight of my doubts, wondering if I had finally “lost” my voice as a writer. Veronica brought me on the path back to my creative self, all while reminding me that I wasn’t alone; my creative drought would end, and she was right. Her leadership and the community she’s helped us all to cultivate this year, has me so much to be grateful for. With Veronica as your Artist’s Way guide, you’ll find a home both in and outside of yourself, along with the family that welcomes you there.

-Candice Sanzari, Writer, @finetobeweird

“I am writing to thank you for the session we had regarding my resume and career goals. I found it very useful and you were very open and honest. I started working on those areas you identified, and everything seems to be working nicely. Thank you so much for everything!”
~
Bebe Okoli, Human Resources Manager, Population Council

“I was fortunate to be a client of Veronica’s during a significant period of growth and development. She was a calm and patient coach, but she also knew how to respectfully challenge thinking patterns that were serving to keep me playing small. Veronica held the space for me to become more confident,develop a strong sense of agency and move to my next reality. I’m very grateful for her services.”

~ Jen Nash, Global Business Partner
People, Growth & Transformation
, Roche

“Veronica is a knowledgeable coach with a generous spirit. I completed The Artist's Way in a group that she co-facilitated. She created an environment where I felt safe to share my truths without fear of judgment. She allowed me to show up as I am while guiding me towards growth and expanding my trust in my creativity.”
~ Samara Stern, ACTRA, CAEA, SAG-Eligible
www.samarastern.com/

Samara Stern-Canadian Actress-Headshot.jpg

“The Firecracker Artist’s Way program is fuel for the creative soul! Veronica created a welcoming, safe space during the weekly group discussions which were a highlight of the program. I gained valuable insights into my own creativity and continue to be inspired by the fellow creatives I met through this experience.”

~ Crys Hooper, Santa Fe, TN

Before joining the Artist’s Way group this year, I was sinking under the weight of my doubts, wondering if I had finally “lost” my voice as a writer. Veronica brought me on the path back to my creative self, all while reminding me that I wasn’t alone; my creative drought would end, and she was right. Her leadership and the community she’s helped us all to cultivate this year, has me so much to be grateful for. With Veronica as your Artist’s Way guide, you’ll find a home both in and outside of yourself, along with the family that welcomes you there.

-Candice Sanzari, Writer, @finetobeweird

“I am writing to thank you for the session we had regarding my resume and career goals. I found it very useful and you were very open and honest. I started working on those areas you identified, and everything seems to be working nicely. Thank you so much for everything!”
~
Bebe Okoli, Human Resources Manager, Population Council